Research

Research is tiring...
We need to keep finding and finding just to quote out one or two sentences. But... We still have to do it )= no matter what.

The whole of this week i'm doing the research for comm skill. it's very difficult to find what you really want. In addition, we have to make a reference list together with the researched findins..

I've found this sentence, ( avaliable: http://www.marketing-interactive.com/news/3690 ) that...
"Resarch is a very significant investment. At any point in time you need to be reading the tealeaves. I can't say that we get it right every time, but continued relevance with the youth is one of the most difficult acts which any media and advertising group is faced with. If you don't change you get left behind."

No matter what... i'll still have to do it. )=